Coming soon: A brave shift in online advertising

The internet advertising landscape could go through a monumental change in the next 5 years.

Why? Brave browser. Brendan Eich has created something that could become a behemoth.

For those that need some background, Brendan Eich created Javascript: the most widely used programming language in the world. That was back at Netscape in May 1995. He wrote it in 10 days.

Not finished doing incredible things, he then founded Mozilla which created Firefox, a futuristic web browser with powerful developer tools. At one point Firefox controlled around 30% of the browser market.

Then take it back to 4 years ago. Brendan was ousted from Mozilla and soon after co-founded Brave, Inc.

The mission of Brave is stated on the site:

“Brave is on a mission to fix the web by giving users a safer, faster and better browsing experience while growing support for content creators through a new attention-based ecosystem of rewards.”

What does all of this mean for your average browser user? 70% of ad revenue will go to the people who watch the ads. A portion of those proceeds also go to the websites they visit the most often. 30% of the revenue goes back to Brave.

The best thing about it is that the data you generate while browsing is now private and encrypted. Brave browser does not share the data with other advertisers. That means you are not going to be added to robo-cop call lists and email spam lists.

All content creators have to do is add their site, Youtube, or blog to Brave’s verified publisher list. You’ll start receiving rewards as people come to your site using Brave’s browser.

What this means for advertisers is that there is an opportunity to buy enough BAT to fund your companies’ internet advertising for many years to come. Advertisers will be able to spend BAT to publish ads to the user’s on the Brave browser.

Today that price of BAT is around $0.38. That price will likely jump over the next year as more users come onto the platform. If the price of BAT goes to $0.76, that means you now have twice the amount of ads you can run as a company.

Companies will also be able to pay for ads using their tried and true U.S. dollars. But the smart companies have an opportunity to swoop in to double or even 10x the bang for their buck over the next 10 years.

You can buy BAT on and Coinbase is super easy to set up if you are in the US.

P&G is the world’s largest advertiser. They seem to have caught on to the hottest new advertising tech.

Hopefully the CFO at your company can help you get promoted by creating a dynamite advertising strategy on the hot new Brave browser.