A micro site is a small one to two page website that has the sole purpose of selling a particular product or service. These sites have grown in popularity for a few reasons. First, they are easy and quick to build. You don’t have to have a lot of technical knowledge to publish a sales letter online.
Second, they are inexpensive to run. For the cost of hosting a basic two page website, you can promote your product or service in its own spotlight, as well as linking to other affiliate programs if you wish. And third, they can be up and running in a matter of hours.
Micro sites are perfect for promoting your product or service, but they are also very popular for promoting an affiliate website. You can also make a specialized niche market site with your micro site.
The basic and most important element of a micro site is the sales page. It must pull the reader in and compel them to keep reading until they reach the link to purchase or to transfer to your main website to browse your catalog.
Make the sales letter personal, addressing the needs of potential customers. You also need to make it concise, saying only the most pertinent information and selling points. Be sure that the appearance as well as the language is professional and persuasive. Consider hiring a professional copywriter to do these pages as this investment will pay off in the long run with sales.
When you choose the topic for your micro site, whether it is a product or a niche market, choose carefully. It is best to choose something that is a popular keyword search item. There are many good ways to determine the most popular searches, including Google’s Adsense program and other keyword tracker programs.
The keywords with the most demand will draw the most eyes, but you may have a hard time competing with the other million results that come up with that search. So try to think outside the box a bit and come up with a variation on this keyword. For example, instead of simply using “dog,” try using “dog leash” or “dog obedience” to get the specific customer you are looking for to click on your micro site.
You can also link several micro sites together to get better search engine results. Remember that search engines will look at how many links you have as well as the relevance of the page. The links must be relevant as well, so if you link several of your product micro sites together, you will boost your ranking in the results pages for a related search.
Overall, micro sites are an inexpensive way to direct traffic to your main website with highly targeted marketing on a smaller scale.